Sunday, 12 June 2011

13. GIVE A WAY OUT - UNITED WAY COMMERCIAL



United Way has a campaign called "Give a Way Out." A while back I had come across one of their commercials involving this campaign and it had really pulled at my heartstrings and I'm sure it made others feel the same way as I. In the commercial there is a homeless man sitting on the ground helpless and in bad shape. He rips his skin open and out comes a new him, all cleaned up and in a job uniform. At the end of the commercial it says "what you are really giving is a way out," meaning that all the donations go towards helping those in need get a better life. I think United Way's campaign is selfless and is a great way for us to help others. There campaign is directed to not only homeless people but youths who need help also. This relates to the key concept media have social and political implications because it is opening up society's eyes to see that people around us do need our help.


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