Apple Inc has a campaign called "Get a Mac" where famous actor Justin Long (right) is a Mac and author and humorist John Hodgman (left) is the non-Mac PC. The certain commercial I had saw was when they were comparing the PC's highly defensive security to Mac's easy going security which is not as persistent as the PC's. All of the Get a Mac's camapaign commercials compare the differences between a PC and Mac and always ultimately persuade the viewer that a Mac is a better choice rather than a PC. This appeals to mainly users who do not own a Mac because it points out all of a PC's flaws and shows how a Mac is better. Being a PC owner it makes me want to switch to a Mac because it benefits me as a user much more than a PC. This relates to the key concept media construct reality because they created the commercial in a way to make viewers believe that choosing a Mac is the right choice and if you choose a PC you will have much difficulty with it.
No comments:
Post a Comment