http://www.youtube.com/watch?v=EPo5wWmKEaI
I watched the music video for Give Me Everything (Tonight) by Pitbull featuring Neyo, Nayer and Afrojack. When I first heard the song on the radio it made me want to dance and it got me in a good mood. I then searched up the video and I noticed a couple of things. In the video and even song lyrics there is a lot of product placement. In the lyrics Pitbull says "Me not working hard? Yea right picture that with a kodak, Or better yet, go to times square take a picture of me with a kodak." There he promotes kodak camera's and the company itself. In the video at the ending there's a picture of him holding a kodak around a kodak frame. Also, Pitbull in the video is drinking vodka and they zoom up on a bunch of vodka bottles called "Voli." Lastly they show a Blackberry Playbook in which they are using. This relates to the key concept media construct reality because they are advertising products that consumers will want to buy because since they have it everyone else should. Also, in the lyrics they promote drinking excessively like it is a normal thing to do and having one night stands are normal too.
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